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    Kay O Kissling

    Executive Consultant

     

     

    If everything seems under control, you're just not going fast enough...

    Mario Andretti

     

    Turning complex industrial solutions into profitable, scalable businesses.

    From market validation to operational excellence: bridging strategy, engineering, and execution.

  • What I Do

    Two complementary pillars — uniting strategy, execution, and measurable results.

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    Focus Area – Commercialization & Growth

    Turning technical excellence into market traction and scalable revenue.

    I help organizations validate markets, model business opportunities, and build repeatable go-to-market systems that convert engineering strength into commercial performance.

    Every engagement starts with strategic insight — market and competitive analysis, SWOT and readiness assessments, and business modelling to define the right value proposition and growth path. From there, I translate strategy into action through sales architecture, channel design, and execution support.

    Typical results: validated markets, first revenues, structured sales processes, and aligned teams.

    Core competencies:

    Market Validation · Business Modelling · Go-to-Market Design · Sales Architecture · Expansion Strategy

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    Focus Area – Operational & Cost Excellence

    Driving sustainable profitability and operational performance.

    I apply design-to-cost, modularization, and complexity-management frameworks to optimize products and processes from development to delivery. Each initiative is structured as a project with clear milestones and ownership — combining strategic alignment and hands-on project management to deliver tangible outcomes.

    Typical results: 30–50 % cost reduction, higher efficiency, and improved margins across engineering and operations.

    Core competencies:

    Design-to-Cost · Modularization · Process Optimization · Project Management Execution · Complexity Reduction

  • Together, these pillars form a complete path from market validation to profitable scale. Anchored in strategy, executed through structured projects, and measured by results.

    How I work

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    Commercialize — From Insight to Opportunity

    Every project begins with clarity. I analyze market potential, customer needs, and competitive dynamics to validate opportunities and define the right business model.

    Core activities: Strategic Market Assessment · Business Modelling · Value Proposition Design · Readiness Assessment

    Outcome: validated growth opportunity and an actionable roadmap to market entry or expansion.

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    Scale — From Strategy to Sales Performance

    Once direction is set, I help organizations translate strategy into repeatable commercial success. This includes designing go-to-market systems, structuring sales processes, and leading implementation through focused project management.

    Core activities: Go-to-Market Architecture · Sales Enablement · Channel Design · Project Delivery

    Outcome: scalable sales engine, aligned teams, and first sustainable revenues.

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    Optimize — From Execution to Sustainable Profitability

    With growth established, I ensure long-term efficiency and profitability by embedding cost and operational excellence. Using design-to-cost, modularization, and continuous-improvement frameworks, I help clients strengthen margins and organizational resilience.

    Core activities: Design-to-Cost · Modularization · Process Optimization · Complexity Reduction

    Outcome: avg. 30–50 % cost reduction, streamlined operations, and enduring performance culture.

    From validation to execution, each step connects strategy, people, and measurable impact — ensuring progress that lasts beyond the project.

    Proven Results across Industries

    Tangible outcomes from strategy, commercialization, and operational excellence projects in industrial and technology-driven sectors.

    Commercialization & Growth

    Industrial Tech / Aerospace

    10× revenue growth within 12 months
    Developed and executed a go-to-market strategy and sales architecture for aerospace customers across EMEA and Russia, introducing mid- and large-frame AM systems.
    Result: record-breaking sales growth and market share expansion.

    Additive Manufacturing SME

    Strategic shift from indirect to direct sales in EMEA
    Designed and implemented short- and mid-term strategy, sales organization, and execution roadmap, achieving YoY growth in key markets.
    Result: stabilized revenues, improved margin, and clearer go-to-market focus.

    Industrial Ceramics & Sensors (Confidential)

    Market validation and proof of concept for high-tech materials start-up
    Conducted competitive benchmarking and readiness assessment to support investor decision and product launch.
    Result: verified market potential and commercialization roadmap.

    Operational & Cost Excellence

    Telecom Production (Process Optimization)

    40 % reduction in process lead-time
    Restructured workflows, implemented AI-based training, and designed change-management roadmap for 300+ employees.
    Result: measurable efficiency gains and staff performance improvement.

    Aerospace Components

    >50 % cost savings through design-to-cost initiatives

    Introduced target-costing framework and modular repair procedures for turbine components.

    Result: embedded cost transparency and sustainable margin uplift.

    Cross-border Organizational Restructuring

    Operational turnaround during management transition
    Acted as interim GM, leading EMEA operations for an additive manufacturing firm.
    Result: restored stability, aligned leadership, and ensured continuity of business operations.

    · 20 + years experience · 10× growth delivered · > 50 % cost reduction ·

    · Clients across aerospace, manufacturing & technology ·

    Ready to explore how your business can grow and scale more profitably?

    Available for consulting and interim mandates across Europe and North America. Book an introductory call or send a direct inquiry.

    Book a 15-Minute Call